That's the mindset of an engineer at work. Engineers want hard, sexy problems to chew on. Businessmen want stable, predictable tech with large margins (low production costs and a high selling price). This is why a lot of people talk about converting an excel spreadsheet into a SaaS business. It's ridiculously easy, low cost, stable, predictable revenue that companies will happily pay for to not have to deal with their excel spreadsheets ever again.