You do that, and you take the wind out of the sails of a sport quickly. You probably have a better chance of success playing fantasy football (you know, gambling) than you would getting rich as a football player.
The adpocalypse is happening right now. We've been warning of it for years. Brands are figuring out their campaigns on "traditional TV" don't return nearly as much as targeted campaigns on online video on a per-dollar basis. The bloodbath is just beginning.