GoDaddy founder Bob Parsons once said something like (paraphrased slightly) "never be scared to enter a crowded market. Just be better than everybody else". Something to think about.
Beyond that, consider that your product is not the only dimension on which you compete. That is, there are other ways to compete besides having the best product. As we all know, the best product doesn't always win.
I'd recommend reading The Discipline of Market Leaders by Fred Wiersema and Michael Treacy, as well as Mastering The Complex Sale, The Prime Solution and Exceptional Selling, all by Jeff Thull. These books deal a lot with how to compete and sell and differentiate yourself... even when selling a seemingly low-value commodity like sand. Another valuable book is Differentiate or Die by Jack Trout and Steve Rivkin.