I agree, and believe this is part of it. People aren't paying attention to what they eat. This is specifically why understanding human behavior is important and that only repeating CICO is not useful.

If people are interested in understanding how metabolism regulation works and finds that it's useful in modifying their diet to help them be healthier, that should be encouraged, shouldn't it? If understanding how different foods affect hunger, insulin levels, diabetes, muscle gain, fat loss, I think that should be a good thing. If someone focuses purely on calories, they can easily deprive themselves of nutrients and hungry, making it hard to keep themselves on the diet and failing to get or keep themselves healthy.