Zelle is more than that: Zelle is a new interbank network for free and instant money transfers that avoids the Federal Reserve ACH system that PayPal, SquareCash, etc use which takes 24-36 business hours for money to move.
I'm surprised that Zelle is moving so slowly - it's a great selling point for a bank/CU. Alas, the system doesn't allow for non-personal payments, so the banks want to preserve their commercial payments processing income.