Look at the article's title, where it says "not ok". Whatever that "ok" means for small companies to crowdfund, echan00 is saying that big companies have the same "ok". Call it whatever you want.

In any case, that corporate crowdfunder could even be both at once: three low-tier engineers with an idea who got an undecided result in the internal pitch, a small budget for crowdfunding preparations and "all in" with a whole new department if that succeeds to raise n money.