The costs that are increasing for most Americans are housing, healthcare, and education costs. Yet over 40% of American households own their primary residence. Then you can factor in the lack of rent growth away from urban centers, and you see that this metric isn't as pronounced when it comes to the median American. The costs of many goods are falling. Commodity prices are low despite the fact there is a healthy demand for them. It's strange that you're calling out toilet paper. Its price has fallen [1].
The directors of the Federal Reserve, if they had some secret interest in tricking everyone, wouldn't be flatly admitting they consider why inflation isn't hitting targets a "mystery." [2]
The unemployment numbers being released should be viewed with skepticism, and there are plenty of good articles explaining why the main unemployment rate should be viewed in context with the other unemployment metrics, such as U6. (The idea is that there are many people who want to work who aren't counted in the main unemployment statistic.)
Furthermore, certain localities are experiencing extremely high price increases in housing, such as the Bay Area. Anyone in such a locality is going to feel the squeeze. The problem is that these statistics represent the nation, not individual localities.
1. https://www.bls.gov/news.release/pdf/cpi.pdf, page 12; table 2: Household paper products.
2. https://www.bloomberg.com/view/articles/2017-09-26/yellen-kn...