Social pressures are more complicated than that, and they come from many different directions. I mean, in the hip-hop world, "I Finished Paying Sally Mae Off!" is one of the top rated songs right now. And listening to that song, it's clear that the rapper had fallen behind on his loans from time to time.
So if that "pay it off" attitude has made it down to the hip-hop world, it must be prevalent in the larger society as well. And that's just one "for instance" when you're talking about social pressures around student loans other than the desire to walk away from them.