Agreed, I doubt OEM's are pissed. Now they have an excuse to upsell the customer. I imagine the decision to move on or stay with a socket or firmware lock is 50% technical and 50% commercial for Intel. They need to keep OEMs happy and sales flowing. They don't want to just sell CPUs and have end users pop-in new CPUs and lose the support and goodwill of OEMs with mb's and systems to sell.

From a marketing perspective this means a new model number, new ads, etc all designed to make last years system obsolete and to bug you into buying the latest and greatest.