FWIW, I'd take tight control if it was in pursuit of humanitarian values, such as accessibility for people with disabilities, rather than a company's bottom line. The chaotic freedom of the Web isn't very good for accessibility. Yes, yes, accessibility is possible, but in practice, very often it doesn't happen. See this rant on HN from a blind friend of mine (yes, the same one I posted elsewhere on the thread, but it drives the point of this comment home):

https://news.ycombinator.com/item?id=14580342