Remember the poster they were giving out at Usenix with a picture of the BSD Tie Fighter blowing up the AT&T Death Star, and the mathematical formulation "4.x > V for all values of x from zero to infinity"?

It just didn't make sense that Sun kicked AT&T's ass with BSD Unix, and then capitulated to them by switching over to SVR4.

Yeah, yeah, I'm sure there was some business reason, but it was a bitter pill to swallow.

https://en.wikipedia.org/wiki/Unix_wars