I'm looking at designing and building an app (I won't go into too much detail here) and looking at pricing models - whether to have a monthly subscription or a "license" which you'd extend if you wanted to carry on using it (imagine buying a new sketchbook/journal/diary once you've filled it).
There has been a massive shift towards subscription based services e.g Wunderlist, StandardNotes, etc, and articles stating that they are now the only way to survive in the current market but I've always preferred to "own" the software even temporarily look at Affinity Designer and Sketch.
Is there a one size fits all when it comes to licensing or would it simply be based on the type of product and service?