Far easier than wiring a new light switch. Setup is basically app-free. Plug in bulb, plug in base, press button to pair, tell Alexa to look for devices, press button again.
A basic hue setup was pretty easy. Getting the keywords right with groups/scenes and multiple bulbs with an alexa has been a challenge. I've helped 2 fairly technical people with it. Both had the same problem. Once you lay out all the parts and pieces and explain how they interact it makes sense. It isn't something I could just give to my parents and have them figure it out.
I also have Alexa setup with Hue, and I find Siri requires a lot less rigid phrasing than Alexa and is better at figuring out what scene/color/brightness level/etc you actually wanted. But since my Echo dot is always on the kitchen counter, Alexa is more convenient.
