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joatmon-snoo8y ago· 2 in thread

AMP, as pushed by Google, is essentially Google re-hosting a pared-down, mobile-friendly version of your site.

Alex Kras has two blog posts that got a lot of traction early on that highlighted some issues with this trend [1] [2].

[1] https://www.alexkras.com/google-may-be-stealing-your-mobile-...

[2] https://www.alexkras.com/please-make-google-amp-optional/

Thanks much, I was wondering how AMP made him suspicious of google.

Essentially Google only allow Google-hosted AMP content in their search carousel. You could create an AMP (or otherwise fast) page on your own CDN and Google won't show it unless it's on their domain.

FuriouslyAdrift8y ago· 2 in thread

Accelerated Mobile Pages It's a weird accelerator thing for mobile. I've never quite figured out its use case except to hoover up more metrics for Google.

https://en.wikipedia.org/wiki/Accelerated_Mobile_Pages

amrrs8y ago

The use case is simple: Transcend through adblockers and show ads in mobiles. Mobile users primarily use adblockers because websites suck their data and also speed. AMP ensures faster content delivery and lite data and also comes with ads.

nailer8y ago

Doesn't explain why they don't allow you to host AMP pages on your own domain and still be in the search carousel.

jszymborski8y ago

https://www.ampproject.org/

(first hit on DDG.gg for '"amp" google')

robteix8y ago

I'm not the parent but I'm sure they mean Accelerated Mobile Pages[0]

[0] https://www.ampproject.org/

jwong_8y ago

> The Accelerated Mobile Pages Project (AMP) is an online publishing format, created by Google

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