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0 pointspervycreeper8y ago0 comments

Of course. Would be interesting to know what the exact quid pro quo is for deals like this though (who pays whom, and how much, etc.).

0 comments

Yeah, I wonder which brand benefits more from this. I would imagine Oreo since there are far more cookie brands than mobile OS's.

At first I thought so too, but the brand dilution that is going to happen has to have some negative penalty.

Oreo will receive "free" marketing, but now will have to share the name with a version of a mobile OS.

Something tells me no one is paid but Oreo benefits with free advertising for their cookies/biscuits

When Kitkat came out, they decided it was mutually beneficial and didn't pay each other.

j / k navigate · click thread line to collapse

Yeah, I wonder which brand benefits more from this. I would imagine Oreo since there are far more cookie brands than mobile OS's.

At first I thought so too, but the brand dilution that is going to happen has to have some negative penalty.

Oreo will receive "free" marketing, but now will have to share the name with a version of a mobile OS.

Something tells me no one is paid but Oreo benefits with free advertising for their cookies/biscuits

When Kitkat came out, they decided it was mutually beneficial and didn't pay each other.

j / k navigate · click thread line to collapse