In the stats world, SAS users are like Mac toting hipsters that have enough spare money to pay extra for a product that "just works." R users are more like the Linux types that grumble about how enterprise products are ruining the world and you can get the exact same capability from free software. They never mention that the learning curve is more like climbing a sheer granite rock face.
If your analysts don't have scruffy beards and stains on their T-shirts then you should stay away from R.