The larger body of feminist and even more centrist discourse has concluded that problem is not, in principle, what Google needs to address (other than at the very outermost edge of it's recruiting funnel, ensuring that recruiting engaged with organizations that support specific demographics). The internal problems with unfair treatment, unfair pay, and unequal opportunity need to be addressed first. James conveniently pretends these don't exist and suggests women aren't entering the field.
We can tackle the problems there in other ways, but young women are not uninformed by their predecessors or the news. They see a constant drumbeat of credible stories about how the boys world of tech both abuses women and does not reward them equally.
James's suggestion that it's merely a lack of social elements to keep women out of tech is somewhat offensive in this light, pushing the decision way from "self-defense and self-interest" to "biological predilection.'
