As the title says, I've suddenly been bitten by the analytics bug (tracking, goal meeting, and general crunching of data). However, I have no idea where to start.
Can anyone in the field, or otherwise, recommend any books, sites, etc?
Do forgive if this is vague, as without any prior studying, I'm not even sure if I'm asking the proper questions.
P.S. It's 10:30am on this side o' the world, and I'm heading to work, so I may not be able to respond to any questions for the next 9 hours.