I've purchased a few altcoins with differentiation and solid dev teams behind them. And it's still a gamble; I expect most to die off.
Same reason people buy deep out of the money call options or do leveraged FX trading - they just like to gamble. The whole FX brokerage business (and that includes crypto) is basically run like a casino.
From the Willy bot through to the latest ICO craze, the whole cryptocurrency scene is riddled with people engaging in pumping prices - which means that any reverses in price hit sentiment hard and cause price shocks, something I think we're going to be seeing a lot more of over the next year or so...
They created a Counter-Strike "lottery" website and uploaded a lot of videos of themselves winning big, while never disclosing that they were the secret owners of the site. Of course, their supposed recorded lottery winnings were staged as a way to drive traffic and money to the site.