If so, point them to Calibre. While I currently use the Kindle app to read my books, I have made it my "policy" to on each purchase ensure that I am still able to break the DRM and store a backup copy in a non-DRM'd format. The moment that changes, I'll stop buying Kindle books.

Some purists would prefer to avoid buying DRM'd products in the first place (and I do when I have an alternative), but this is "second best" to me - I'll tolerate easily breakable DRM, but not one I can't remove.

The upside is reduced lock-in - it may affect usability (the Kindle app is still the best reader app I've used for Android as well - if anyone has recommendations for any actually usable ebook reader Android apps I'm all ears) but I know I can read all my books on any device, using free/open apps.

A while back I stopped using kindle and migrated my library to epubs. Apple's ibooks reader is much better and I didn't find much benefit out of eink devices. With ibooks you can sideload your own epubs, so it isn't much of an issue. Adobe reader also has a good reader mode for pdfs. Also I have iCloud library for my sideloaded books, so it's all cloud synced.

The only real benefit of kindle is the library selection and prices. The ereader software itself is mediocre.

I don't mind the touch screen. I very much do mind ads, but you can pay $20 more to not have any. If anyone says they don't like ads but isn't willing to pay slightly more money to not have any, then I have to question their sense of priorities.