I pay for cable to enjoy baseball games, primarily, as there is no other way to watch "in-market" otherwise. For certain demographics, it's just the most sense.
I mean, TV is TV. If I spend a little bit more to never have to deal with buffering, or a laggy UI, it's worth it to me. I think a lot of non-cord-cutters would agree.
Re: cord cutting; I've tried, I really have.
But this applies to YouTube too; cable cutting is hardly a panacea to avoid intrusive ads.