Startup out of HBS launched (ALL puns intended) sticky, patent-pending, odor-eliminating shoe inserts made with NASA-tested tech. They fit in any shoe and are $5/pair.
Founded by a SpaceX alum and an e-commerce retail pro, the team was disgusted by the lack of innovation in shoe odor destruction despite 85% of consumers worrying about the problem. Luckily that's all changed. Read more at zorpads.com!