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0 pointsSideburnsOfDoom8y ago0 comments

> Not sure what your purpose is in rallying against this, anyway

Just one question - why would tech people be best placed to do this, not you know, nutritionists who have successfully, established products in an adjacent niche?

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3 comments · 2 top-level

pwinnski8y ago· 1 in thread

As GP said, the difference is marketing. This was marketed to "normal" people, which works best when created by a "normal" person.

Of course, now that "normal" people are aware that liquid meal replacements are a thing, there are other options.

SideburnsOfDoomOP8y ago

I wonder if Soylent would have been even more successful if instead of trying to "develop" a food from scratch with software engineer skills, they had instead simply rebadged or varied an existing NutriSlim-type product.

jstandard8y ago

In Soylent's specific case it looks like they saw an unaddressed opportunity in the tech environment around them, then expanded from there. They took a marketing approach (it's about "science and efficiency") which that crowd responds to. Nutrition and food marketers weren't a part of that world and likely didn't have the chance to see the opportunity.

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