What gives you the impression they aren't qualified? According to their marketing material at least, they specialize in making governments more effective and accountable. I'm actually glad that those concepts would be welcomed in the Trump Whitehouse.

> I think I'd call it cronyism or nepotism.

I'd call those specific forms of corruption.

It's possible to hire friends/family without it being cronyism/nepotism, if they're as qualified (or more) than other job applicants.