Well, you'll have to offer them equivalent worth to what they're making. I left a high-paying job at a company that didn't appreciate its geeks to go to a lower-paying job whose entire staff (except for three project managers and the accountant) were geeks. The founder started the company doing websites in Perl in the 90's, and grew it into a small-scale hosting/app dev company. It's still private, it's still owned by the two original partners, and they still work their asses off every day at the company. The result is an environment that is not only geek-friendly, but geek-run.

Did I miss the large paycheques? Sure. Did I miss the stress? Or people breathing down my neck for results, a week after they said they'd get me the information I needed but never did? Or being denied my vacation pay because my previous management-approved sick days (most of which I spent working from home) were suddenly 'excessive'? I didn't miss that at all.

It isn't about offering people a better salary, it's about offering people a better package. If you only offer $60k to someone who's making $70k, but give them 4 weeks paid vacation, let them work from home three days a week, and let them expense their cellphone data plans and home internet, they'll be more interested.

Especially once you interview someone, you can sometimes figure out what kind of perks will most appeal to them. Mac fanboy? Offer to buy them a new iPhone on launch day every time one is released. You've just gone from $60k to $60.7k, but the employee is going to appreciate it a lot more, since he'll never have to budget for it again.

Does he like to travel? Offer up extra paid vacation, and then add to that $3000 of 'travel expenses' per year, for personal use. That's usually enough to fly two people anywhere in the world, return, so he and his girlfriend can take a nice long trip to Europe after you ship version 1.05 and everyone's ready to unwind. The idea that he won't have to budget for it - that he can just suddenly decide to go to Laos or Mumbai or Morocco, even if his bank account is on empty - will be appealing. It's like a 'get out of town free' card.

Tell all your employees you'll pay an accountant to do their taxes for them. It's a huge hassle for most people, and if you take that away tax season gets far less stressful.

So many programming jobs I've seen offer high salaries, but with minimal benefits. You get a stock health package, minimal vacation, and MAYBE you get to expense PART of your phone bill, if you're an admin on call. Take away all the junk that people don't want to worry about and let them focus on being geeks.

It's hard to offer this sort of thing in a job posting, but if you can lure the good people in to an interview, this is how you get them on board.