Because it's super easy to buy and hold Bitcoin, if it becomes more popular the value of mining rigs will increase. Right now, there's probably no material difference between buying the coin itself or buying the rig and mining, but eventually, it may become more pronounced.
There are other benefits as well. Buying the mining rig is a sort of hedge in that if bitcoin drops to $0, you at least have some hardware that can be re-purposed/sold.