'Magical' and 'revolutionary' aren't buzzwords. Buzzwords are widely used, or even
overused, and tend to imply some specific (often technical) meaning, though that meaning drifts with abuse over time. 'Open' or 'standards-based' or 'enterprise-grade security' are buzzwords.
'Magical' and 'revolutionary' are not widely used in competitive product descriptions, and don't have specific meanings -- they're intentionally vague. They're meant as, and understood as, evocative puffery.
