Examples:
- An individual's experience with dropshipping, from first finding out about the concept, to raising money, to the calls and negotiations they had to make to put it all together, to how they're faring now and thoughts they had on the process
- An individual's experience starting a grocery store, covering how they put together the funds, decided where to open the store, supply their shelves, hire their workers, keep track of how well they're doing
- An individual's experience building a network and name in the sneakerhead world. How they talk shop with buyers and sellers, how they manage their inventory, how they keep up to date on things
- An individual's experience quickly piggybacking off of recent trends for a quick buck, like making a flappy bird clone, pokemon go map, deepstyle image maker, or particular meme maker
- An individual's experience investing their savings. How they learned about investing, information about it, the many choices and trade-offs one can make, including specific things like why they choose e-trade vs fidelity.
- An individual's experience living cheaply by passively referring lots of people to on-demand delivery startups
- A startup's experience self-funding themselves by selling cereal boxes with presidential candidates' faces on the box.
- A farmer's story of how they maintain their farm, the daily, weekly, and seasonal considerations of their job, who they answer to
(more examples in comment)