Understandably so, after all HN is its own little echo chamber. Technophobia is a real problem and we can't just tell people to "get over it" and join the rest of us, who have likely spent
our entire lives working with computers for hours a day.
And asking someone to rely on their geek friend for deployment, education and support instead of relying on a stable platform like Facebook is just silly. Unless we can provide a similar, stable and feature-packed platform then there is just no perceptible incentive for people to make the switch.
I mean heck, Google couldn't even do it.
I think the problem needs to be attacked from multiple vectors. Simply building a technologically superior platform with better privacy control isn't enough. There needs to be a real shift in understanding about the dangers of big social media.