>But there are also coaching and life counseling (not sure what the proper English terms are).
Life coaching is just bad therapy from unqualified people. And they are often part of MLM schemes or associate themselves with (other) swindlers to part you from even more of your money.
I think it depends on the country and its regulations -- whether the profession is regulated at all. Anyway, coaching etc. is no therapy because the clients aren't (mentally) ill or anything. There is nothing to cure, which is what therapy is about.