> Then why did they raise so much?
To be prepared if there was success? I don't know
> How do you know how much they spent?
Because the CEO talked about it in another comment
> And two years to build that site?
Yup. A lot of iterating and trying to find the right fit. Why is that so hard to believe?
> I'm not convinced any of this was well thought out
That's the thing - you have almost zero information about this, so declaring all of these things to be obviously-avoidable mistakes is just silly. If you think you would do a better job you're welcome to try, but learning about a company for <5 minutes I don't think there's any possible way for you to make that call.