Just a thought, is it because it's Amazon? For me, if it was D-Link, Netgear, or most other brands, I'd immediately pass. Just absolutely no trust that they'd get it anywhere near right. If it's Google, I may pass because they already have so much of my data, and I'm just generally kind of creeped out by them a little bit more every day. If it's from Apple or Amazon I'm not assuming it's bulletproof, but I'm thinking it's going to be more secure than the vast majority of their competition, and likely as secure as anything else available.
Aside: I also realize that Apple or Amazon may pillage my data just the same, but I feel like they make money by actually selling things vs. selling my personal info and thus their incentives are skewed towards chasing things I'm generally more okay with.