I was thinking about this today, and figured this is the epitome of a dystopian society. We've readily given up our freedoms and privacy in lieu of technology that is able to gather data on us and shared with entities we probably don't approve of, blinded by the "cool" things this technology can do.
Every time I see something like this I get nauseated because people are willing to hand over all their personal data for some shiny new technology that really doesn't do anything really amazing at all. I must be getting old, because it felt like not too long ago, technology was developed to help humans, not to gather data on them and subvert their privacy and treat them like dollar signs.