Amazon subsidizes hardware by collecting information on the users, so they can't open their hardware. It's ironic because, like uBlock on Chrome, only a small percentage would change the hardware/OS anyway -- and those are the people who could try radical experiments and show Amazon what works.

Hopefully Google, Samsung or Microsoft(?!) will sell open hardware/firmware that isn't subsidized by collecting information.

Amazon is basically following the CueCat strategy. https://en.wikipedia.org/wiki/CueCat#Failure

> The company's response to these hacks was to assert that users did not own the devices and had no right to modify or reverse engineer them. Threats of legal action against the hackers swiftly brought on more controversy and criticism.