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it's an answer to really inefficient food production whose water and nutrient needs aren't sustainable...But, is it? The ingredients include oats, grapeseed oil, soy derivates, and whey. I'm sincerely having trouble seeing how this represents more efficient food production.
In fact, it would seem to be less efficient from that perspective: it still requires the resources for crops/farming, derives isolates from foods that are otherwise more whole (what happens to the rest?), then adds a degree of processing that requires still more resources.
Isn't it more efficient to just eat whole foods rather than extracts from various foods that, by definition, require energy/processing to obtain and must leave some waste in the process?
Maybe it's more convenient from the consumer's perspective, but I don't see how it solves the production problems you suggest.