I wonder how many of its customers are too young to appreciate the reference or the irony. To them Soylent means one thing - this product. It'd be tricky to find out though, without spilling the beans. Kind of a quantum question in that way.

It's not, it's referencing the book that the (apparently very different) movie is loosely inspired by. https://faq.soylent.com/hc/en-us/articles/201541809-Why-is-i...