Blackberry owned the market though. They were the corporate smart phone. They lost it all...
Has anyone written about what blackberry actually tried to do to prevent losing to Apple? My memory is that they basically were convinced there was no way they could lose their marketshare, so effectively just watched as they lost everything.
"Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry" by Jacquie McNish & Sean Silcoff
Scandal distracting them, playing by the old bandwidth rules too long, and Verizon wanting an iPhone killer (which is different from RIM/Blackberry's focus) were the lessons I read. Remember, they hit their max market cap a year after the iPhone.
