I don't agree that gamers are cheap as a group. Most gamers I know not only own several consoles and a graphics card that cost more than many peoples computers, they also happily buy $60+ games on the day of release several times a month. If you try to tell them that by waiting 6 month they can get the same games for half the price, they'll look at you as if that was the stupidest thing they've heard in their entire life.