It is, but there was also a certain amount of vanity to it. If you had the cash, you were
the dude. You could watch as an entire region's (or even entire countries') mail flowed through your system. You probably walked down into your office and watched your busy Fido server (or servers) and a sweet stack of USR Courier external modems blinking away (you never wasted time on cheap gear) and when you participated in group mailing lists, you probably signed your e-mails with a sig that said something like "Bob Smith, Southern Star, 1:10/2", your address being a coveted and sweet, low-digit number. You were respected for your technical mastery of the system and in the very political world of Fido, few would challenge you.
I dreamed of running a big Fido hub. Sadly, Fido vanished before I reached the income level where I could have a bank of phone lines making long-distance calls all day and not worry about it. Just running a single phone line was an expensive challenge for me as a young kid. It took a lot of bussing tables at a hamburger joint.