Lots of people buy expensive juicers with the idea that they will drink more delicious healthy fresh juice. But then they never use them because it is a hassle. This way they can pretend that they are getting fresh juicer-style juice.

> different than bottled juice

Maybe no different than Suja or something like that. But they charge $8/bottle - so maybe Juicero is cheaper in the long run, even with the wildly overpriced dispenser.