One of the comments says: "Pulse actually ships with the NYT built in."
Without having cleared this up, it's difficult to judge the matter.
EDIT: If wired.com is not grossly incorrect, I do think that the feed was built in:
"The developers of Pulse, Akshay Kothari and Ankit Gupta, are bemused, and are planning to contact Apple to fix the problem. They’ll do this by removing the NYT’s feed from the app ..."