Introducing New World Lenses (opens in new tab)

This reminds me of the Silicon Valley episode (S3E1) where Richard Hendricks was going to be in charge of an app for adding mustaches to people.

It's just shocking to me how much the aesthetic drawn up by sci-fi in comic books and movies have entered the mainstream. To me, it just seems so cheap, gaudy, and ugly. But I suppose the idea is to keep it frivolous to lock itself in the domain of 'fun' and 'jokes' to deflect seriousness and criticism.

Looking at the F8 Keynote and the Computer Vision stuff that they are showing off now just reinforces to me that Snap is going in the right direction and is ahead. At this point it's who has the most data to feed the models and for me, that's Snapchat. Imagine this being put in personal drones, etc.

Looks awesome -- I am suprised this is able to render on a phone but I guess they are getting powerful.

However, I would say this is not anything 'game-changing' or really that new. This looks a lot like basic Hololens's features, so I wouldn't be surprised if this is a feature that could be cloned easily by FaceBook in a couple of months. To be honest, I feel like Microsoft is truly the pack leader in terms of AR but the Hololens's are so expensive I can't see them becoming a market leader

If this is AR, Palm was multi-touch.

These kinds of filters have been available in Asian apps like B612 and Snow for a while. No one I know in Japan has ever even spoken of Snap, let alone used it. And this is in the land of selfies and purikura.

Too poor.

Now how long until this shows up on Instagram Stories?