London is shit though. Last night I booked an Uber, if I'd been asked to imagine a reasonable price for the trip I would have come up with something a lot like the price I was charged. If it was a normal taxi I'd have been charged at least £20. I don't have any sympathy.
I expect licensed taxis to be expensive. The problem is now I have no choice but to get an Uber because the private hire firms don't have enough drivers and don't show up. And from speaking to the drivers it's because Uber is paying them way above market rates for their first year.