How did you come to the conclusion that the Atlantic has fallen on hard times?
An article being a "dud" is highly subjective, even if you yourself haven't found an article to be a worthwhile read does not qualify qualify an article as "clickbait".
There is nothing sensational in the article, it is simply discussing findings in a study.
The Atlantic has actually fared pretty well:
[1] "The Atlantic saw the highest increase in circulation, expanding slightly by 2% in 2015."
http://www.journalism.org/2016/06/15/news-magazines-fact-she...
This 2016 is the most recent data available.