While this is true, we should never forget that we are the one animal with the capability to move beyond this. Through conscious effort, you can overcome many of the artifacts of evolution that run contrary to your happiness in the world in which we live in now. It's not easy, and it's never complete, but you can continuously improve yourself.
It will come out precisely 1 month after he gets 100 people to sign up on the hypothetical teaser page committing to buy it for $20, sight unseen. Once enough signups, he can design and produce the DVD, etc. That would be the smart/lazy approach. :)
