After reading these arguments I was expecting something in the range of dollars per fax.
Is 7 cents per page really that much? I'm not very knowledgeable about this stuff, but are there really that many places out there faxing thousands of pages where 7 cents per page vs 5 cents per page is really going to make a difference for them?
There isn't consensus on the 5 cents per page part. Some think it is closer to 3. If that's true, generally, I'm concerned if a competitor launches at less than half my price.
Even if it is 5 cents, that's a 30% discount, which seems significant.