I think for a young late 20s, early 30s professional with disposable income, maybe a baby on the way, it's really a no-brainer deciding between a 3-series, C-class, Volvo, vs a Model 3.

And if you can only afford a Camry/Altima/Jetta/etc. a 5-10K increase in price for a much better (perceived) product is also a no-brainer. People will def max out their credit to get the upgrade to a Tesla.

The above, doubly-so for Chinese consumers.

Model T :: iPod --> Model 3 :: iPhone