I'll take a stab at it because I think it's a useful discussion. Allowing internet companies to make contractual arrangements with their customers will result in situations similar to Google. Google shows you ads for things you are interested in, and in return you get a really great search engine for free. Similarly, if ISPs are allowed to collect information about your browsing habits, and sell it to advertisers, they will lower the monthly rates for consumers. The consumers can then choose whether they would rather pay lower rates and their ISP sells their browsing information to advertisers, or pay more.

The obvious followup is complaints about how ofter consumers don't have a choice. Perhaps the reason there is so little competition is that local municipalities enter into franchise agreements where in order to add internet to one house, you have to agree to cover the entire area. This makes it so that only big pockets and people that can influence politicians get the build an ISP. Also, we could look at access fees to explain monopoly providers. https://www.wired.com/2013/07/we-need-to-stop-focusing-on-ju...

If there were genuine competition perhaps real consumer preference would win out, whichever that may be. Rather than deciding how much people value privacy, perhaps we should let people choose for themselves at a level other than the federal one.