But also about moral integrity and fostering a community. E.g. Fugazi would reject venues (and a headlining Lollapalooza slot) if ticket prices where higher than $10-$15 (IIRC $5 was the target) or when minors are not allowed. They refused interviews with Rolling Stone unless they agreed to printing an issue without alcohol/tobacco ads.
They took "don't be evil" to their hearts and stuck with it.
The DC scene can be a big inspiration for running your own business without betraying your ideals.