the problem I think is that many inside the beltway don't understand this or want to. look at all the complaints against non traditional media sources being shown preference in the WH. Yes some of it is politically oriented but their real fear is that it cements in the minds of many they the press doesn't is not just certain big papers and television sources, it is anyone who can create an audience and deliver the story.
that is beneficial to all. the more voices the better and less likely the message will be controlled, manipulated, or simply one sided.